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Caring For The Elderly With Dementia Or Alzheimer s

We were all taught from a young age, that lying is a sin, that it should not be done and nothing good can come from lying. Researchers have come to the conclusion that this is not the case when it comes to caring for the elderly with dementia or Alzheimer s. In most cases lying can be beneficial and therapeutic to people with cognitive diseases and or disorders. Patients with dementia and Alzheimer s generally suffer from something called sundowning syndrome. Laurie udesky from caring.com describes this disease as â€Å"increased agitation and confusion that can occur anytime but may be more noticeable in the late afternoon or early evening.†(sundown syndrome). When a person is agitated they tend to get combative and forget where they are, what they re doing there, and who they are. Some residents often cry out for a deceased family member. A personal example that I have witnessed while working in a nursing home is that when residents start to sundown, they talk about how the y need to go home because there husband and child are waiting for them at home. How do you handle a situation like that without upsetting the patient and making things escalate quickly? Perhaps lying to them is considered bad but it may keep them calm enough to change to a different topic. Therapeutic lying is a term defined as the practice of deliberately deceiving patients for reasons considered in their best interest.(Therapeutic Lieing:A Contradiction in Terms). You have to be careful when usingShow MoreRelatedEffects Of Dementia On Healthcare Services And Society971 Words   |  4 Pagesdue to excessive heat similar to the same way an individual with Alzheimer took his or her clothes off. Dupuis, Wiersma, and Loiselle, (2012), explain that dominant discourses form how behaviours are perceived in the dementia care context and afterward impact the actions used to react to behaviour (p.163). In addition, dominant perception influences the approaches to behaviours can cause much preventable agony for person with dementia who are misconstrued (As cited in Fazio et al., 1999) (p.163).Read MoreThe Difference Between Dementia And Alzheimer s Disease1523 Words   |  7 Pagesthe difference between Dementia and Alzheimer s disease. Dementia is not a disease, it is a term used to describe Neurological conditions that involves some form of serious mental disorder such as memory loss, confusion, and impaired judgment. Alzheimer s is an actual disease , which is a form of Dementia and the most common type of Dementia; it is accountable for 60% - 80% of all cases of Dementia. Dementia has been around for many years dating back to the 1900 s. Dementia refers to a group of symptomsRead MoreDiagnosis Of Alzheimer s Disease1297 Words   |  6 PagesAlzheimer s disease is a form of dementia generally known for afflicting memory loss. An estimated 5 million Americans suffer from this disease (NIH, 2014). It is not a normal part of aging. Alzheimer’s is common among the elderly, yet surprisingly, two-thirds of the people affected are women. While two thirds affected are women, they are also more likely to be from an African-American or Hispanic descent. Alzheimer s disease is present in 60 to 80 percent of dementia patients (Mayo ClinicRead MoreHealth Promotion Essay1688 Words   |  7 Pagesï » ¿DEMENTIA The purpose of this essay is to look at dementia in details and get a clear understanding of the level at which this condition affects the society and how it raises public health concern. According to the NHS Choices (2010), Dementia is said to be a condition that carries a group of related symptoms, associated with an ongoing decline in the performance of the brain and its abilities. This condition affects the individual’s memory, thinking, language, and understanding together with judgmentRead MoreThe Diagnosis Of AlzheimerS Is A Very Important Step Within1516 Words   |  7 PagesThe diagnosis of Alzheimer s is a very important step within the disease. Diagnosing Alzheimer’s could potentially alleviate the symptoms and slow down the disease if treated properly. Tests used in diagnosing the disease are: The MMSE test, Neuropsychiatric Inventory (NPI), CT and MRI scans.The Mini Mental State Exam is commonly used to diagnose different types of dementia. The Mini Mental State Exam is commonly used for complaints of memory problems with older individuals â€Å"The MMSE tests a numberRead MoreLong Term Facilities And Their Levels Of Service, And Financing For Individuals Who Are Facing The Challenge Of2902 Words   |  12 Pagespaper will be to explore available long-term services, long-term facilities and their levels of service, and financing for individuals who are facing the challenge of Alzheimer s disease. This is an important topic that affects me personally and professionally as well as having lasting effects on our community. Alzheimer s disease currently ranks as the #6 leading cause of death in the United States and with the Baby Boomer generation currently standing as the largest aging population inRead MoreA Shocking Case Of Elderly Abuse1250 Words   |  5 PagesLast summer, local headlines read, Authorities raid Alzheimer’s personal care home and More Than a Dozen in Custody Following Elder Abuse Investigation. A shocking case of elderly abuse occurred in my own backyard; in a small town just minutes down the road. In the end, the owner and twenty employees of the Alzheimer s Care of Commerce were arrested. Some of the alleged abuse included patients being tied down with bed sheets, being double diapered so that they would not have to be changed asRead MoreForgetting The Past, Focusing On The Future: . How Alzheimer’S1412 Words   |  6 PagesFuture: How Alzheimer’s in the Aging Population Effects Health Care Today Within the next forty years, the United States will spend over $20 trillion dollars in total for patient’s with Alzheimer s (Johns). As the population ages, people become continuously more at risk for Alzheimer’s and other dementias; therefore, it remains crucial to learn about the effects of the aging population and Alzheimer’s on health care today. With the baby boomer generation reaching ages where care and assistanceRead MoreAlzheimer s Disease : A Progressive Degenerative Disease Of The Brain981 Words   |  4 PagesAlzheimer’s disease is a type of dementia that gradually destroys brain cells, affecting a person’s memory and their ability to learn, make judgments, communicate and carry out basic daily activities. The disease is a progressive degenerative disease of the brain. It was first described by the German neuropathologist Alois Alzheimer in 1905 (Selkoe, 2016). The average life expectancy of an Alzheimers patient is between five and te n years, but some patients today have live for up to 15 years afterRead MorePhilosophy of Therapeutic Recreation3064 Words   |  13 PagesWhen we observe the demographics of today ¡Ã‚ ¦s society, we notice that there is quite a change in the average age, as well as life expectancy. In 1993, the average life expectancy rose to an amazing 75.5 years, with women living an average of 79 years and men living an average of 72 years (Hawkins, 1996, p. 4). With this gradual rise in age, the idea of therapeutic recreation for the aging population has taken on a significant role. Therapeutic recreation uses recreation and leisure activities to

Christopher columbus 2 Essay Example For Students

Christopher columbus 2 Essay Christopher Columbus is an amazing figure of past history. He was known as the discoverer of America and the first true American. Recent studies have brought up a question if maybe Christopher Columbus is not the hero we where thought to believe in elementary school. Its is proven that Columbus methods of beginning colonies and taking land where cruel and barbaric. Christopher Columbus has turned out to be a different man from what I grew up believing. The first change that was brought to mind was the fashion in which Columbus ascertained the funding and supplies for his initial trip around the other side of the world. Mr. Columbus was quite a sales pitch expert. He wanted to find a passage to China, through unmarked waters. He had to receive funding for the great adventure, which had to be covered by the richest of the rich. The only place he could go would have to be the king of Spain. The fact that Columbus was Italian (a foreigner) he had to definitely make an impression on the king. Another problem was the fact that Columbus had never actually been a captain on a ship, only a passenger. There was also not a huge market for a Trans-Atlantic voyage. The fact that the idea of the world being round was a somewhat new aspect. It was amazing that this trip had started at all. The price of this trip included several boats, manpower, and survival supplies. This was all he needed to do the trip. This was not enough. Christopher wanted 10% commission on all commerce between his discoveries and the mother country, the title of Admiral of the Ocean Sea, permanent position of governor of all new territories, and a long list of other personal demands. Columbus understood the importance of helping others get what they wanted. He presented the royalty with dreams of wealth and glory. He even appealed to their desire to spread their religious faith. He demonstrated to them that funding his voyage was the way to get what they wanted most in life. It had taken him seven years in Portugal and seven more years of begging and pleading in Spain. This single-minded passion to get rich had finally paid off when he got his wants and demands covered financially. It is obvious the Columbus was out for the money and not for science or exploration. He was quite the salesman and con man. .

Digital Marketing

Question: Write a report about the social media marketing. Answer: 1.0 Introduction According to Alharbie (2015), marketing is a process or activity in which communication is done between the producer and the customer. This helps an organization to create an awareness of the product or the services. Marketing helps an organization to have a competitive advantage over their organization. In the recent decade social media marketing strategy has evolved as a new form of marketing procedure. Technology has also helped social media marketing to develop at a rapid pace. In this assignment, the researcher has discussed the social media marketing strategy of Optus Communication. The researcher has also analyzed the four-step social model of marketing strategy which will help the organization to reach a new horizon. 1.2 Background of the organization Optus communication is a giant name in the field of telecommunication industry. The organization is the second largest telecommunication company in the field of entertainment and communication industry in Australia (Optus 2016). The organization has started its business in the year 2001 (Optus 2016). Headquarters of Optus Communication is situated at Sydney in Australia. The organization performs its activities under the name of Optus brand. Optus Communication provides mobile services, internet services and along with these, the organization is also diversifying in producing mobile phones. Optus communication is well established in Australia, and the chairperson of the organization is Paul OSullivan. The organization has employee strength of over eight thousand and generates revenue of 8.93 billion Australian dollars (Optus 2016). Optus Communication had started its business back in the year 1981 as a government owned organization. The name of the organization was AUSSAT Pty Ltd and it used to produce satellites for the military services (Optus 2016). The company faced losses in the year 1985 and since then has been converted into a private organization (Optus 2016). After privatization, the organization uses to provide long distance calling facility at a cheaper rate. The organization also built fiber optic cables to connect the local places and provide hassle free services. All these have made Optus communication a favorite among the other competitors. More recently Optus Communication has been able to generate a strong Research and development department to emerge as a leader (Optus 2016). 2.0 Four step model social marketing As stated by Baidya (2014), social media marketing strategy is a popular technique which is used by many organizations in the recent century. Optus Communication has used Social media marketing to reach out to their customers quickly. Social media marketing helps the organization to make aware the mass about their products and services. Social media marketing strategy of Optus Communication is completely different from that of traditional marketing. The organization has divided the social media marketing strategy into four steps. Identifying the goal. Finding out target customers. Setting the benchmark of performances. Scheduling resource management. 2.1.1 Identifying Goal The goal of the Optus Communication is to be the top leader in the field of telecommunication industry. Social media marketing has helped the organization to reach to a number of customers. This will help Optus communication to increase the probable customer potential (Berry 2014). A strong customer base will help Optus Communication to increase its sales. A loyalty of the brand will also be created with the help of Social media marketing. Optus Communication always set goals which are realistic in nature. Within 2017, Optus Communication has a goal to spread across Australia and inform the young generation about their product. According to Cambria et al. (2012), the organization is also targeting to inform near about one million people with the help of social marketing. Facebook, Twitter, and Instagram will help Optus Communication to achieve its goal. Optus Communication also changes its goals based on the performance of social marketing strategies. This is helpful to create a bett er awareness of the product. 2.1.2 Identifying customers Finding out audience is also a challenge for the organization. Different social media have a different group of target customers. Facebook is the best medium for Optus Communication to identify customers. Almost about ninety percent of the population of Australia is connected to Facebook (Carlson and Lee 2015). Promotions and advertising in Facebook will help the organization to increase their customer base. LinkedIn will also help Optus Communication to create corporate customers, and the organization can also create premium customers with the help of LinkedIn. Twitter will also help the organization to reach a large portion of the untapped market. 2.1.3 Setting benchmark performances The benchmark performance of the organization is also an important concern. According to Gupta, Tyagi and Sharma (2013), benchmark is determined by tracing the number of persons who are hitting the site of the organization. Optus Communication keeps a track of the number of hits in a day. Along with these, the number of likes in the group of Optus community on Facebook is also an important benchmark for the organization. Optus Communication has set a minimum like of 100 potential customers in their group on Facebook. Increasing number of Twitter followers, tweets on the comments is also helping Optus communication to increase their customers (Kim and Ko 2012). Increasing group members in LinkedIn is also an indication that the social media marketing strategy is showing a positive movement. Tracking Blog traffic is also helpful for Optus communication to increase its potential customers. 2.1.4 Scheduling resource management Optus Communication is using resource management techniques to utilize the resources at its maximum level. In this stage, Optus communication focuses on setting deadlines for the employees to enhance their social media marketing strategies. Social media marketing strategy of Optus Telecommunication is the part of personal relationship department (Lhr 2013). The organization also has both external and internal human sources to support the marketing strategies. Different employees handle the video editing, community management, and creative work. A well-developed marketing team of the organization is always engaged in finding out innovative social media strategies to attract new customers. 3.0 Social media used by Optus Communication According to Tuten and Solomon (2013), social media marketing strategy has become viral in the recent century. Many organizations are using social media to promote its product and services. Optus Communication has a strong research and development department which is always engaged in producing new products and service. They are also involved in spreading information about their products with the help of websites and different social media. 3.1.1 Website Marketing Website marketing is an important tool which is used in the recent century. In the present scenario, human beings are tech friendly, and they use the internet to get their desired information (Vries, Gensler and Leeflang 2012). In website marketing, Optus Communication gives the details of their product on their website. Even the prices of the products are also given on the website. A new app has been launched by the organization. With the help of this app, customers can buy the products with just a click. These have helped Optus Communication to increase their online sale. The customers are also satisfied as they can buy products without any problem, and the products are being delivered to their desired location. 3.1.2 Facebook promotion Facebook is an effective channel to communicate with the customers. Optus Communication has a Facebook page where all the recent activities of the organization are being posted. Special events like promotion, the launching of the new product, sponsorships by the organization are also being posted in the group (Carlson and Lee 2015). The fan following of the organization is also increasing recently. This shows that Optus Communication is using Facebook to create awareness about the product. 3.1.3 Promotion through YouTube YouTube has also become a popular tool which is being used by the public in their daily activity. Optus Communication has understood the mentality of the people and has created a short film of 5 minutes. In this short clipping, the organization has expressed their strengths and different types of products which the organization produces. This strategy will help Optus Communication to inform people about their product. Along with these, Pop-ups are also being used by the organization to promote their different activities. 3.1.4 Promotion through television and radios Television and radios are used by the organization to promote its product. According to Gupta, Tyagi and Sharma (2013), advertisement in television will quickly attract the attention of the customers, and this procedure is used by the organization. The organization has also sponsored different sports activities to attract customers attention. Radio has also made the marketing attractive by using taglines in a new manner. 4.0 Recommendation To improve social media marketing by using digital flex and banners. A regular monitoring of the content of advertisement will help to promote the product. To introduce a famous personality like sports person or politicians as brand ambassadors. To find out new social media like Instagram to promote the organization and products. 5.0 Conclusion The researcher has thoroughly discussed the different steps which have helped Optus Communication to develop its social marketing strategy. The strategy helps to find out the target customers and identify the goals of the organization. The loyalty to the brand is created with the help of media marketing. The organization has also set up a benchmark with the number of likes in the group. All these have helped Optus Communication to become a strong competitor in the field of the communication industry. References Alharbie, A. 2015, "Business Growth thru Social Media Marketing",International Journal of Innovation and Applied Studies,vol. 13, no. 4, pp. 873. Baidya, M. 2014, "Special issue on Social media marketing",Journal of Indian Business Research,vol. 6, no. 1. Berry, K. 2014, "Social Media Marketing Brings New Mortgage Risks",National Mortgage News,vol. 38, no. 34, pp. 1. Cambria, E., Grassi, M., Hussain, A. and Havasi, C. 2012, "Sentic Computing for social media marketing",Multimedia Tools and Applications,vol. 59, no. 2, pp. 557-577. Carlson, A. and Lee, C.C. 2015, "Followership and social media marketing",Academy of Marketing Studies Journal,vol. 19, no. 1, pp. 80. Gupta, A., Tyagi, M. and Sharma, D. 2013, "Use of Social Media Marketing in Healthcare",Journal of Health Management,vol. 15, no. 2, pp. 293-302. Kim, A.J. and Ko, E. 2012, "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand",Journal of Business Research,vol. 65, no. 10, pp. 1480. Lhr, T. 2013,Social Media-Marketing: Wirkungsweise und Erfolgskontrolle,Diplomica Verlag. Mehrabi, A., Islami, H. and Aghajani, M. 2014, "The Effect of Social Media Marketing on Customers' Brand Loyalty",International Journal of Academic Research in Business and Social Sciences,vol. 4, no. 8, pp. 480. Optus, S. 2016.Optus - Mobile Phones, Broadband Internet, TV, Home Phone, Tablets. [online] Optus.com.au. Available at: https://www.optus.com.au/ [Accessed 31 May 2016]. Tuten, T.L. and Solomon, M.R. 2013,Social media marketing,Pearson, Upper Saddle River, N.J. Vries, L.d., Gensler, S. and Leeflang, P.S. 2012, "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing",Journal of Interactive Marketing,vol. 26, no. 2, pp. 83.